about us

Revealing the untold natural and cultural stories of Oman and Arabia to global audiences — since 2014.

Founded by Maisa Al Hooti in 2014, Oman Infocus began as a bold personal initiative — to photograph Oman’s natural landscapes and cultural heritage and introduce the world to a country it had barely glimpsed. That vision grew into something far greater.

 

Now a fully-fledged production company, our mission is to present the untold natural and cultural stories of Oman and the broader Arabian region to global audiences.

 

Our work reaches the world through strategic partnerships with prominent international broadcasters. Every project is built on rigorous research, ethical practice, and relentless creative ambition

Immersive

We transport audiences into the very heart of each story through captivating visuals and rigorous ethical storytelling.

Insightful

Rooted in scientific research and cultural understanding, we reveal the profound, often unseen beauty of Arabia.

Innovative

Blending modern technology with bold creative direction, we push the boundaries of documentary filmmaking.

Impactful

Created with purpose — to educate, inspire, and drive conservation efforts locally and globally.

Maisa Al Hooti

Founder and Executive Producer

Maisa Al Hooti is an Omani entrepreneur, photographer, and conservation advocate who established Oman Infocus in 2014. She specializes in underwater photography and spearheads projects bringing together international filmmakers, scientists, and photographers to document Oman’s biodiversity.

She holds the distinction of being the first Omani to produce internationally distributed films promoting Oman’s environment and culture. Her work is disseminated through international channels and recognized organizations worldwide.

Work with Oman Infocus

Our expert team provides comprehensive service throughout every stage of production—from planning and execution to confident, creative, and precise delivery. 

We don’t just film in Oman; we know Oman. This deep commitment to the country provides our clients with a powerful combination of advantages that are crucial for successful international documentary and film production.

  • Authentic Storytelling: We blend deep local knowledge of Oman’s culture and natural history with international documentary production techniques to authentically present stories to a global audience.
  • Unmatched Access: Our team is based in Oman and works closely with local authorities and researchers. This allows us to secure access to film in remote or protected areas that international crews typically cannot reach on their own, giving Oman Infocus a major advantage.
 
Partner with Oman Infocus to Elevate Your Project

We transform your creative ideas into spectacular reality—delivering a professional, efficient, and truly unforgettable production experience, all while ensuring your story is told with integrity and impact.

Services

We offer comprehensive Film Production Services

Need just a local producer or fixer in Oman? Or a full creative and production partner? We offer a comprehensive suite of services — and we’re also available to support specific needs for your international production.

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Pre-Production and Development

Story and Script Development

Crafting compelling narratives and refining scripts to align perfectly with your creative objectives.

Script Breakdown

Detailed analysis of the script to determine all essential elements, resources, and logistical requirements for a successful shoot within Oman.

Cultural Consulting

Providing expert insight into local customs, etiquette, and cultural nuances for a respectful and authentic filming experience.

Location Scouting

Identifying and securing locations that match your production's creative vision and practical necessities

Permit Acquisition

Managing all necessary permits, licenses, and legal documentation for filming across various locations in Oman.

Budgeting and Scheduling

Developing and maintaining accurate financial budgets and timelines to ensure the project stays on track, financially and operationally.

Funding and Investment

Facilitating funding initiatives and managing investment opportunities to secure financial backing.

Strategic Partnerships

Forging and maintaining relationships with sponsors, distributors, and other key stakeholders to maximize overall production value.

Production Support and Logistics

Local Liaison

Acting as the crucial link between your production team and local authorities or communities for seamless coordination.

Logistical Planning

Organizing all essential logistics for cast and crew, including transportation and accommodation.

Customs Clearance

Handling all customs procedures for equipment and materials to ensure timely and compliant entry into Oman.

Casting

Identifying and selecting the ideal on-screen talent to bring characters to life and engage your audience

Crew and Equipment Sourcing

Recruiting skilled local crew members and procuring high-quality equipment for professional and efficient production.

Health and Safety Planning

Establishing robust protocols to protect cast and crew, prioritizing well-being and regulatory compliance.

Oversight and Post-Production

Project Oversight

Providing ongoing supervision from the development stage through post-production to ensure alignment with creative and financial goals

On-Site Coordination

Overseeing daily production activities on location for seamless collaboration and efficient shoot management.

Sustainability Practices

Integrating eco-friendly measures throughout the production lifecycle to minimize environmental impact and promote greener filmmaking.

Wrap-Up and Reporting

Handling equipment returns, location clearances, and final budget reconciliation to efficiently conclude your project.