Unveiling Oman's Hidden Wonders Through the Lens of Nature
Founded in 2014 by visionary entrepreneur Maisa Al Hooti, Oman In Focus is a pioneering media initiative dedicated to showcasing the Sultanate of Oman’s rich natural heritage, diverse ecosystems, and vibrant culture through the lens of world-class documentary filmmaking and photography. Driven by a deep passion for her homeland, Maisa established Oman In Focus with the aim of introducing Oman’s breathtaking landscapes and unique biodiversity to global audiences.
Immersive
Designed to deeply engage audiences with captivating visuals and storytelling that transport viewers into the heart of Oman’s landscapes and wildlife.
Insightful
Rooted in scientific research and cultural understanding, our content provides meaningful perspectives on Oman’s biodiversity and natural heritage.
Innovative
Blending modern technology with creative direction, we push boundaries in documentary filmmaking to spotlight Oman like never before.
Impactful
Created with purpose, our projects aim to educate, inspire, and drive conservation efforts both locally and globally.
Maisa Al Hooti
Maisa Al Hooti A pioneering Omani entrepreneur with a deep passion for her homeland, Maisa established Oman In Focus in 2014 with a vision to introduce Oman’s rich heritage and breathtaking landscapes to the world. Leveraging her expertise in film and photography, she continually strives to showcase the Sultanate’s unique charm and beauty, leaving a positive impact both locally and globally.
Productions
Global
Unique
Filming
Our Projects at Glance
The various Oman in Focus Projects have each highlighted different aspects of the Sultanate
The Landscapes and Faces of Oman
The first Oman in Focus Project saw a team of photographers explore the beautiful landscapes and ancient culture of Oman.
Oman’s Underwater Treasures in the World’s Spotlight
The second Oman in Focus Project hosted a group of professional underwater photographers to capture some of the world’s most exotic diving sites.
Not Discovered Yet
The biggest Oman in Focus project so far; a team of film-makers tour throughout the country to document the beautiful and surprising wildlife that call Oman their home.
Where Your Priority Come First
We know that every client comes with different expectations, timelines, and ambitions. That’s why our first priority is always understanding yours. Once we’re aligned with what matters most to you, we build a clear, collaborative roadmap to reach your goals efficiently and effectively. We measure our success by how well we serve your interests—and we’re committed to getting it right, every time.
