TELLING OMAN’S STORIES TO THE WORLD SINCE 2014.

Founded in 2014 by Maisa Al Hooti, Oman In Focus is an Omani documentary production company dedicated to bringing the extraordinary natural, cultural and human stories of Oman and Arabia to global audiences.

Our productions are shaped by strong editorial vision, in-depth research and an authentic understanding of the region. Working with international filmmakers, specialists and industry partners, we develop ambitious stories with the creative and production standards required for global audiences.

From natural history and wildlife to heritage, exploration and environmental storytelling, our work is driven by one purpose: to tell stories that matter, endure and connect Oman with the world.

AUTHENTIC

Rooted in Oman, we tell stories with cultural understanding, integrity and a genuine sense of place.

CINEMATIC

We approach every story with visual ambition, powerful storytelling and an international production perspective.

INSIGHTFUL

Research and specialist knowledge are at the heart of our work, revealing stories beyond the surface.

IMPACTFUL

We create documentaries designed to inspire curiosity, deepen understanding and leave a lasting impression.

Maisa Al Hooti

Founder & Executive Producer
Documentary Filmmaker

Maisa Al Hooti is an Omani entrepreneur, documentary filmmaker and Executive Producer, and the Founder of Oman In Focus. With a vision to position Omani stories on the international stage, Maisa has built Oman In Focus into a platform for ambitious documentary storytelling rooted in the Sultanate’s natural heritage, cultural legacy and extraordinary landscapes. Her work is driven by a belief that Oman holds stories of global significance — stories that deserve to be documented with authenticity, cinematic ambition and international production standards. As an Executive Producer and filmmaker, Maisa leads the development of documentary projects from their earliest creative vision through research, production and international collaboration.

WORK WITH OMAN INFOCUS

We don’t just film in Oman. We know Oman.

From development and research to production and on-the-ground execution, Oman In Focus provides international productions with the local expertise, access and production capability required to work confidently across the Sultanate.

AUTHENTIC LOCAL INSIGHT

Deep knowledge of Oman’s landscapes, culture, heritage and natural history enables us to bring authenticity and depth to every production.

LOCAL ACCESS. INTERNATIONAL STANDARDS.

Our established network of specialists, authorities and production partners helps international crews navigate locations, logistics and production requirements efficiently.

END-TO-END PRODUCTION SUPPORT

From permits, research and location scouting to crews, logistics and field production, we provide seamless support throughout every stage of production.

YOUR PRODUCTION PARTNER IN OMAN

Local knowledge. Global perspective. Exceptional execution.
Partner with Oman In Focus to bring ambitious stories to life in one of Arabia’s most extraordinary filming destinations.

WE OFFER COMPREHENSIVE
FILM PRODUCTION SERVICES

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Need just a local producer or fixer in Oman? Or a full creative and production partner? We offer a comprehensive suite of services and we’re also available to support specific needs for your international production.

Pre-Production and Development

Story and Script Development

Crafting compelling narratives and refining scripts to align perfectly with your creative objectives.

Script Breakdown

Detailed analysis of the script to determine all essential elements, resources, and logistical requirements for a successful shoot within Oman.

Cultural Consulting

Providing expert insight into local customs, etiquette, and cultural nuances for a respectful and authentic filming experience.

Location Scouting

Identifying and securing locations that match your production's creative vision and practical necessities

Permit Acquisition

Managing all necessary permits, licenses, and legal documentation for filming across various locations in Oman.

Budgeting and Scheduling

Developing and maintaining accurate financial budgets and timelines to ensure the project stays on track, financially and operationally.

Funding and Investment

Facilitating funding initiatives and managing investment opportunities to secure financial backing.

Strategic Partnerships

Forging and maintaining relationships with sponsors, distributors, and other key stakeholders to maximize overall production value.

Production Support and Logistics

Local Liaison

Acting as the crucial link between your production team and local authorities or communities for seamless coordination.

Logistical Planning

Organizing all essential logistics for cast and crew, including transportation and accommodation.

Customs Clearance

Handling all customs procedures for equipment and materials to ensure timely and compliant entry into Oman.

Casting

Identifying and selecting the ideal on-screen talent to bring characters to life and engage your audience

Crew and Equipment Sourcing

Recruiting skilled local crew members and procuring high-quality equipment for professional and efficient production.

Health and Safety Planning

Establishing robust protocols to protect cast and crew, prioritizing well-being and regulatory compliance.

Oversight and Post-Production

Project Oversight

Providing ongoing supervision from the development stage through post-production to ensure alignment with creative and financial goals

On-Site Coordination

Overseeing daily production activities on location for seamless collaboration and efficient shoot management.

Sustainability Practices

Integrating eco-friendly measures throughout the production lifecycle to minimize environmental impact and promote greener filmmaking.

Wrap-Up and Reporting

Handling equipment returns, location clearances, and final budget reconciliation to efficiently conclude your project.